{"id":7057,"date":"2015-07-04T11:21:09","date_gmt":"2015-07-04T10:21:09","guid":{"rendered":"http:\/\/coty.ccoo.cat\/?p=2624"},"modified":"2022-02-02T18:38:38","modified_gmt":"2022-02-02T17:38:38","slug":"noticias-sector-de-la-perfumeria-y-cosmetica-en-espana","status":"publish","type":"post","link":"https:\/\/ccoo.app\/coty\/noticias-sector-de-la-perfumeria-y-cosmetica-en-espana\/","title":{"rendered":"Noticias sector de la perfumer\u00eda y cosm\u00e9tica en Espa\u00f1a"},"content":{"rendered":"

El sector de perfumer\u00eda y cosm\u00e9tica logra exportaciones record con un alza acumulado del 50% en cinco a\u00f1os<\/h1>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 El sector de perfumer\u00eda y cosm\u00e9tica espa\u00f1ol alcanz\u00f3 unas exportaciones record en 2014, con un crecimiento acumulado del 50% en los \u00faltimos cinco a\u00f1os y presencia en m\u00e1s de 150 pa\u00edses, hasta superar un acumulado de 12.600 millones de euros, seg\u00fan los datos de la Asociaci\u00f3n Nacional de Perfumer\u00eda y Cosm\u00e9tica (Stanpa).<\/p>\n

En concreto, el sector cerr\u00f3 el pasado a\u00f1o con unas exportaciones record por encima de los 3.000 millones de euros, un 3,9% m\u00e1s que en el periodo anterior, cifras que superan las de sectores emblem\u00e1ticos como el vino, el aceite o el calzado.<\/p>\n

Espa\u00f1a es el sexto exportador mundial de productos de perfumer\u00eda y cosm\u00e9tica y el quinto mercado en la Uni\u00f3n Europea. Estados Unidos, Rusia, Emiratos \u00c1rabes y Latinoam\u00e9rica se sit\u00faan en el foco exportador de las empresas espa\u00f1olas.<\/p>\n

<\/div>\n

Los productos cosm\u00e9ticos espa\u00f1oles est\u00e1n presentes en m\u00e1s de 150 mercados siendo los perfumes la categor\u00eda estrella de tales exportaciones, con el 44% del volumen de negocio.<\/p>\n

Durante 2014, los principales pa\u00edses destino de las exportaciones han sido Francia, Portugal, Alemania (+9%), Reino Unido (+12%) y Estados Unidos. Como reto, el sector tiene su foco puesto este a\u00f1o en mercados con alto potencial de crecimiento como Estados Unidos, Rusia, Emiratos \u00c1rabes y Latinoam\u00e9rica.<\/p>\n

\u00abLa perfumer\u00eda y la cosm\u00e9tica espa\u00f1olas se encuentran al m\u00e1s alto nivel mundial en lo que se refiere a calidad, innovaci\u00f3n y desarrollo\u00bb, ha subrayado la directora general de Stanpa, Val D\u00edez, que ha destacado asimismo que se trata de \u00abun ejemplo de industria no deslocalizada que aporta gran valor a la econom\u00eda y sociedad espa\u00f1olas\u00bb.<\/p>\n

En Espa\u00f1a, el consumo de perfumes y cosm\u00e9ticos ascendi\u00f3 a 6.350 millones de euros en 2014, suaviz\u00e1ndose la tendencia negativa de los \u00faltimos a\u00f1os, al pasar de una ca\u00edda del 3,6% en 2013 a un retroceso del 1,3% en 2014, seg\u00fan los datos de Stanpa, que conf\u00eda ya en una pr\u00f3xima recuperaci\u00f3n del consumo interno.<\/p>\n

Los espa\u00f1oles consumen una media de 136 euros al a\u00f1o en productos de perfumer\u00eda, cosm\u00e9tica y cuidado personal de los cuales el cuidado de la piel ocupa el primer lugar con 37 euros, seguido de los productos de aseo (32 euros), cuidado del cabello (29 euros), perfumes (27 euros) y cosm\u00e9tica de color (11 euros).<\/p>\n

Los canales de consumo (gran consumo, selectivo y farmacia) evolucionaron ligeramente mejor, al decrecer un 1,2%, que los canales de servicios profesionales (peluquer\u00eda y est\u00e9tica profesional), que lo hicieron al 2% en conjunto.<\/p>\n

En 2014, y por segundo a\u00f1o consecutivo, la cosm\u00e9tica dentro del canal dermofarmacia ha cerrado con una evoluci\u00f3n positiva del 2,5%. El a\u00f1o 2012 marc\u00f3 un punto de inflexi\u00f3n, a partir del cual este canal ha mantenido un crecimiento sostenido en positivo.<\/p>\n

El sector emplea de forma directa a m\u00e1s de 35.000 trabajadores y de forma indirecta se estima que emplea a cerca de 200.000 personas distribuidas en m\u00e1s de 15.000 perfumer\u00edas especializadas, 40.000 salones de peluquer\u00eda, 22.000 centros de belleza, log\u00edstica y\u00a0\u00a0publicidad, lo que representa el 0,2% del empleo total en Espa\u00f1a.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El sector de perfumer\u00eda y cosm\u00e9tica logra exportaciones record con un alza acumulado del 50% en cinco a\u00f1os         \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":6,"featured_media":2626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-push-coty-granolles","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/7057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/comments?post=7057"}],"version-history":[{"count":1,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/7057\/revisions"}],"predecessor-version":[{"id":7670,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/7057\/revisions\/7670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/media?parent=7057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/categories?post=7057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/tags?post=7057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}