{"id":4423,"date":"2015-10-16T19:43:42","date_gmt":"2015-10-16T18:43:42","guid":{"rendered":"http:\/\/coty.ccoo.cat\/?p=4423"},"modified":"2022-02-02T18:38:26","modified_gmt":"2022-02-02T17:38:26","slug":"primor-marvimundo-y-arenal-se-unen-para-crear-el-mayor-grupo-de-perfumeria-de-espana","status":"publish","type":"post","link":"https:\/\/ccoo.app\/coty\/primor-marvimundo-y-arenal-se-unen-para-crear-el-mayor-grupo-de-perfumeria-de-espana\/","title":{"rendered":"Primor, Marvimundo y Arenal se unen para crear el mayor grupo de perfumer\u00eda de Espa\u00f1a"},"content":{"rendered":"

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\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Los grupos regionales de perfumer\u00eda se unen para sumar fuerzas. Primor<\/strong>, Marvimundo<\/strong> yArenal <\/strong>se han aliado para crear Maremor<\/strong>, el mayor grupo de perfumer\u00eda de Espa\u00f1a. La nueva cadena de distribuci\u00f3n actuar\u00e1 en todo el pa\u00eds, aunque cada una de las tres empresas seguir\u00e1 operando con su nombre actual.<\/p>\n

 <\/p>\n

La uni\u00f3n de las tres compa\u00f1\u00edas de perfumer\u00eda implica que, a partir de ahora, Primor<\/strong>,Marvimundo<\/strong> y Arenal<\/strong> contar\u00e1 con una \u00fanica estrategia de expansi\u00f3n, compras y mercadotecnia, seg\u00fan Efe<\/em>. Adem\u00e1s, la empresa tiene un plan de aperturas bajo el nombre deMaremos<\/strong>, aunque la compa\u00f1\u00eda a\u00fan no ha detallado cuando se abrir\u00e1n.<\/p>\n

 <\/p>\n

La malague\u00f1a Primor<\/strong> es una de las compa\u00f1\u00edas de perfumer\u00eda que m\u00e1s ha apostado por la expansi\u00f3n fuera de su regi\u00f3n de origen, Andaluc\u00eda. En 2015, la compa\u00f1\u00eda ha subido la persiana de su primer establecimiento a pie de calle en Madrid<\/a>, situada en la calle Goya. En paralelo, ultima la apertura de una macrotienda en la calle Pelayo de Barcelona<\/a>.<\/p>\n

 <\/p>\n

Primor<\/strong>\u00a0se ha unido a la batalla por conquistar el mercado nacional de la cosm\u00e9tica. Entre sus competidores est\u00e1n\u00a0Druni<\/strong>,\u00a0Bodybell<\/strong>\u00a0o\u00a0J\u00falia,<\/strong>\u00a0adem\u00e1s de otras cadenas que operan a nivel regional como\u00a0La\u00a0Balear<\/strong>,<\/strong> Aromas<\/strong>\u00a0y\u00a0Perfumer\u00edas Prieto<\/strong>.<\/strong><\/p>\n

 <\/p>\n

Por su parte, Marvimundo <\/strong>concentra sus perfumer\u00edas en el levante y sur del Mediterr\u00e1neo espa\u00f1ol, en las provincias de Valencia, Alicante, Albacete, Granada y Murcia, donde tiene su sede. La gallega Arenal<\/strong>, en cambio, tiene sus tiendas en Galicia y Castilla y Le\u00f3n. \t \t<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,30],"tags":[],"class_list":["post-4423","post","type-post","status-publish","format-standard","hentry","category-eess","category-app-push-coty-granolles","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/4423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/comments?post=4423"}],"version-history":[{"count":1,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/4423\/revisions"}],"predecessor-version":[{"id":7643,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/posts\/4423\/revisions\/7643"}],"wp:attachment":[{"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/media?parent=4423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/categories?post=4423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccoo.app\/coty\/wp-json\/wp\/v2\/tags?post=4423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}